Marketing & Advertising Coalition

For marketing & advertising technology partners

Sell alongside the platforms
brands already trust.

The Marketing & Advertising Coalition is an invite-only alliance of best-in-class marketing platforms. Members share pipeline, sponsor each other's pilots inside enterprise brand and agency accounts, and shorten every sales cycle they run.

Apply to joinSee the benefits

Why join

Six reasons the
best platforms say yes.

01Distribution

Land inside accounts you couldn't buy your way into.

Every enterprise contract signed by any Coalition member unlocks pilot access to yours. You get warm, sponsored entry into F500 brand and agency marketing teams — no cold outbound, no RFP.

02Pipeline

Shared pipeline, not shared revenue.

Coalition members refer, co-sell, and jointly qualify. You keep 100% of the contract value. No rev-share, no reseller margin, no MDF games.

03Trust

Borrow the buyer trust the Coalition has already earned.

Being vetted into the Coalition is a signal. Brand and agency buyers treat member platforms as pre-approved — you skip weeks of security review and vendor onboarding.

04Category

One category. One seat. No overlap.

The Coalition holds exactly one member per channel — CTV, digital audio, AI voice, creator content, music, audio production. Your category is protected for as long as you're a member.

05Product

Ship integrations that actually get used.

Members build against each other's APIs with a shared integration roadmap. Your product becomes part of campaigns brands already run, not a checkbox in a marketplace.

06Voice

A seat at the table on where marketing is going.

Quarterly member sessions with the CMOs and agency leaders shaping the next decade of marketing technology. You hear what's coming before the analysts do.

The unlock

Every member sale
is your sale, too.

When any Coalition member signs a new Enterprise customer, that customer becomes eligible to pilot every other member — including you — at no additional cost, on the buyer's timeline.

For you, that means a steady flow of pre-qualified, sponsored pilots inside accounts where budget and executive sponsorship already exist. Your job stops being getting in the door and starts being proving the product.

1:6
Sell one seat, distribute across six platforms
0%
Rev-share taken from your contract
1
Exclusive seat per marketing channel

Who fits

We stay small
on purpose.

The Coalition works because every member is worth introducing. We add partners slowly, one category at a time.

  • 01Best-in-class in a single, well-defined marketing or advertising channel
  • 02Enterprise-ready: SSO, SOC 2, contract-grade security posture
  • 03Active F500 brand or top-agency customer base
  • 04API-first product with a real integration story
  • 05Willing to sponsor pilot access for fellow members' enterprise customers

Request an intro

Tell us about
your platform.

A member of the Coalition will reach out within a week to talk fit, category, and whether now is the right time to explore membership.

Current members

We read every inquiry personally. No mailing list.